ernie@erniekapanke.com

646-573-0749

LinkedIn

Book a meeting

ernie@erniekapanke.com

646-573-0749

LinkedIn

Book a meeting

RETAIL MEDIA | SHOPPER MARKETING | INNOVATION

Retail Media Services

Retail Media Services

1. Retail Media Network Strategy & Launch Consulting


Helping retailers transform their digital properties into revenue-generating media networks. 


  • RMN feasibility assessment and business case development
  • Technology platform selection and vendor evaluation
  • Organizational structure design (team composition, reporting lines, incentive models)
  • Rev

1. Retail Media Network Strategy & Launch Consulting


Helping retailers transform their digital properties into revenue-generating media networks. 


  • RMN feasibility assessment and business case development
  • Technology platform selection and vendor evaluation
  • Organizational structure design (team composition, reporting lines, incentive models)
  • Revenue modeling and path to $5M+ in ad sales
  • Go-to-market strategy including advertiser acquisition plans
  • Measurement framework development

Retail Media Services

Retail Media Services

Retail Media Services

2. Brand Retail Media Activation Strategy


Guiding CPG brands and advertisers through the complex retail media landscape with confidence. 


  • Retail media mix optimization across 200+ networks
  • Budget allocation frameworks (Amazon, Walmart, emerging RMNs)
  • Full-funnel campaign strategy (awareness to conversion)
  • Cross-network measurement and attribut

2. Brand Retail Media Activation Strategy


Guiding CPG brands and advertisers through the complex retail media landscape with confidence. 


  • Retail media mix optimization across 200+ networks
  • Budget allocation frameworks (Amazon, Walmart, emerging RMNs)
  • Full-funnel campaign strategy (awareness to conversion)
  • Cross-network measurement and attribution
  • Programmatic vs. managed service decision frameworks
  • Agency RFP development and vendor selection

Retail Media Services

3. In-Store Digital Media & Experiential Programs


Turning brick-and-mortar locations into high-impact media channels. 


  • Digital signage strategy and implementation 
  • Computer vision and audience measurement integration
  • In-store experiential program design
  • Trade marketing program development (combining digital signage, POS materials, sweepstakes,

3. In-Store Digital Media & Experiential Programs


Turning brick-and-mortar locations into high-impact media channels. 


  • Digital signage strategy and implementation 
  • Computer vision and audience measurement integration
  • In-store experiential program design
  • Trade marketing program development (combining digital signage, POS materials, sweepstakes, floor displays)
  • Omnichannel shopper journey mapping (online-to-offline)
  • Measurement and attribution for physical retail media

Our Creative Work

    ABOUT

    Experiential Retail Media Approach

    Experiential Retail Media Approach

    Experiential Retail Media Approach

    • Engages all five senses (not just visual)
    • Creates immersive shopping experiences
    • Turns store space into interactive brand opportunities
    • Uses technology to enhance real-time engagement
    • Focuses on customer experience rather than just prices
    • Generates additional revenue streams from brands wanting to connect with shoppers
    • Makes shopping more memorable and engaging

    Services

    Experiential Retail Media Approach

    Experiential Retail Media Approach

    - Retail Media

    - Shopper Marketing

    - Trade Promotion

    - Out-of-Home (OOH) Advertising

    - Digital Out-of-Home (DOOH)

    - Business Development

    - Account Management

    - Strategic Partnerships

    - Go-To-Market (GTM) Strategy

    - Revenue Growth

    - Product Development

    - Innovation

    - Team Leadership

    - Problem Solving

    Background

    Experiential Retail Media Approach

    Background

    Having managed 2,400+ screens across grocery and convenience retail, I combine digital signage, computer vision, and experiential activations to create measurable in-store programs that drive basket size, shopper satisfaction, and brand visibility at the point of purchase.

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